LOS ANGELES, Calif., January 8, 2018 – Troika Media Group (OTC: MTWO) announced today the appointment of Tod Caflisch as Chief Technology Officer. Bringing nearly 30 years of franchise technology leadership in the NBA, NHL and NFL, he will build and lead the strategic growth and development of FandomConnectTM, the live engagement platform of Troika Media Group’s performance marketing and data intelligence division.
Caflisch served as the first Vice President and Chief Technical Officer of the Minnesota Vikings. There, he successfully launched the U.S. Bank Stadium in 2016 as well as lead the technology design and implementation of the new Vikings practice facility and mixed-use development projects. He was also in charge of driving strategic technical initiatives around innovation, process improvement and digital transformation.
“Tod is an innovator in sports technology and a visionary with passion to transform technology into new media and revenue opportunities,” said Jeffrey Schwartz, Chairman of the Board of Troika Media Group. “His leadership and experience in both technical and sports business management in combination with Troika’s creative and marketing expertise will help create new opportunities for clients and play a key role in the growth and future success of the company.”
“Building on the heritage of Troika, I’m excited for this opportunity to lead the seamless integration of technology, data, content and performance analytics with brands to deepen fan engagement,” Caflisch added. “With dynamic consumer behaviors and continual technological advances, now is the perfect time to drive phenomenal fan and consumer experiences with teams and at entertainment venues to set the stage for future success.”
Caflisch also served as the Director of Information Technology for the NHL’s Detroit Red Wings, Vice President of Information Technology for the NBA’s Memphis Grizzlies, Vice President of Information Technology for the NBA’s New Orleans Hornets and Director of Information Technology for the NBA’s San Antonio Spurs. While with the Spurs, Caflisch was part of four NBA championships.
He has been an Advisory Board member of Sports & Entertainment Alliance Technology (SEAT) for 10 years. Caflisch earned his bachelor’s degree from Framingham State University.
About Troika Media Group
Troika Media Group is a brand experience company that provides integrated branding and advertising solutions for global brands. Using emerging technology, data and creativity, we help brands deepen engagement with consumers and fans. Clients include Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Riot Games, Sony, Turner and UFC. For more information, visit thetmgrp.com.
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