Former Minnesota Vikings Executive Tod Caflisch Joins Troika Media Group as Chief Technology Officer

LOS ANGELES, Calif., January 8, 2018 – Troika Media Group (OTC: MTWO) announced today the appointment of Tod Caflisch as Chief Technology Officer. Bringing nearly 30 years of franchise technology leadership in the NBA, NHL and NFL, he will build and lead the strategic growth and development of FandomConnectTM, the live engagement platform of Troika Media Group’s performance marketing and data intelligence division.

Caflisch served as the first Vice President and Chief Technical Officer of the Minnesota Vikings. There, he successfully launched the U.S. Bank Stadium in 2016 as well as lead the technology design and implementation of the new Vikings practice facility and mixed-use development projects. He was also in charge of driving strategic technical initiatives around innovation, process improvement and digital transformation.

“Tod is an innovator in sports technology and a visionary with passion to transform technology into new media and revenue opportunities,” said Jeffrey Schwartz, Chairman of the Board of Troika Media Group. “His leadership and experience in both technical and sports business management in combination with Troika’s creative and marketing expertise will help create new opportunities for clients and play a key role in the growth and future success of the company.”

“Building on the heritage of Troika, I’m excited for this opportunity to lead the seamless integration of technology, data, content and performance analytics with brands to deepen fan engagement,” Caflisch added. “With dynamic consumer behaviors and continual technological advances, now is the perfect time to drive phenomenal fan and consumer experiences with teams and at entertainment venues to set the stage for future success.”

Caflisch also served as the Director of Information Technology for the NHL’s Detroit Red Wings, Vice President of Information Technology for the NBA’s Memphis Grizzlies, Vice President of Information Technology for the NBA’s New Orleans Hornets and Director of Information Technology for the NBA’s San Antonio Spurs. While with the Spurs, Caflisch was part of four NBA championships.

He has been an Advisory Board member of Sports & Entertainment Alliance Technology (SEAT) for 10 years. Caflisch earned his bachelor’s degree from Framingham State University.

 

About Troika Media Group
Troika Media Group is a brand experience company that provides integrated branding and advertising solutions for global brands. Using emerging technology, data and creativity, we help brands deepen engagement with consumers and fans. Clients include Apple, CBS, AT&T, Comcast, CNN, HBO, Hulu, ABC, ESPN, IMAX, Netflix, Riot Games, Sony, Turner and UFC. For more information, visit thetmgrp.com.

 

Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  Statements regarding future events, developments, future performance, as well as management’s expectations, beliefs, intentions, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws.  These forward-looking statements are subject to a number of risks and uncertainties, some of which are outlined below.  Any statements in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, those relating to the successful branding of our Troika label, the continued growth and market acceptance of our existing and future products and services, the ability to create new products and services, growth in our revenue, the successful entry into new markets, our ability to raise capital to fund continuing operations, the ability to attract additional investors and increase shareholder value, the ability to achieve a sustainable profitable business, the effect of general economic conditions, the ability to protect our intellectual property rights, and reduce their costs, the ability to comply with exchange listing standards for an uplisting, competition from other providers and products, the merged entity’s ability to establish and maintain strategic relationships, including the risk that key customer contracts may be terminated before their full term in view of the recent merger, and other factors discussed from time to time in our Securities and Exchange Commission filings available through the web site maintained by the Securities and Exchange Commission at www.sec.gov.  We undertake no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.

 

Media Relations
Michelle Kim
michellekim@thetmgrp.com
323-965-1650