LOS ANGELES, Oct. 10, 2017 /PRNewswire/ — Troika Media Group, Inc. (OTC: MTWO – symbol to be changed shortly) announces Rob Schwartz as President to lead strategic growth and development of Troika Services, the performance data and intelligence division of TMG (Troika Media Group). Bringing wide-ranging technology and business experience, Schwartz will be responsible for developing and executing Troika Services’ business strategy as well as seamlessly integrating data analytics, performance marketing and a live engagement platform (FandomConnect) with Troika’s creative services.
He joins from Datalot, an industry leader in digital marketing solutions, as Senior Vice President of Business Development. There, he successfully launched performance mobile marketing strategies for clients and grew the organization into a $60M business.
“This major addition to the team catapults Troika Media Group to a cutting-edge digital marketing company,” said Dan Pappalardo, President of Troika. “As brands face rapidly changing consumer behaviors and increased competition, Rob’s leadership and expertise are expected to help us strengthen our end-to-end capabilities worldwide and deepen our partnerships with measurable results.”
“I’m extremely excited for this opportunity to be leading as we build on the heritage of Troika,” Schwartz added. “As businesses continue to grapple with issues ranging from digital transformation to data-driven decision making, Troika Services will be there to drive brand equity for clients by leveraging communications across paid, owned and earned channels.”
Prior to Datalot, he was CEO at Gold Rock Media, a digital consulting agency, helping clients achieve success using search, social and native advertising. Schwartz was also co-founder of Enerseek, LLC, an alternative energy company focusing on providing B2C energy solutions.
About Troika Media Group, Inc.
Troika Media Group, Inc. is a brand experience company. We provide integrated branding and advertising solutions for global brands using emerging technology, data and creativity to deepen engagement with consumers and fans. For more information, visit www.thetmgrp.com.
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements regarding future events, developments, future performance, as well as management’s expectations, beliefs, intentions, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. These forward-looking statements are subject to a number of risks and uncertainties, some of which are outlined below. Any statements in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, those relating to the successful branding of our Troika label, the continued growth and market acceptance of our existing and future products and services, the ability to create new products and services, growth in our revenue, the successful entry into new markets, our ability to raise capital to fund continuing operations, the ability to attract additional investors and increase shareholder value, the ability to achieve a sustainable profitable business, the effect of general economic conditions, the ability to protect our intellectual property rights, and reduce their costs, the ability to comply with exchange listing standards for an uplisting, competition from other providers and products, the merged entity’s ability to establish and maintain strategic relationships, including the risk that key customer contracts may be terminated before their full term in view of the recent merger, and other factors discussed from time to time in our Securities and Exchange Commission filings available through the web site maintained by the Securities and Exchange Commission at www.sec.gov. We undertake no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made except as required by law.